SECTOR
Agribusiness
ACTIVITY
Berries
INVESTMENT DATE
2019
INVESTMENT TYPE
Equity
STATUS
Current
COUNTRY OF OPERATION: Morocco
AfriFruit at a glance
AfriFruit specializes in the cultivation and export of berries (raspberries, blueberries and blackberries) in Morocco destined for the European markets.
Founded in 2013 by Palmeraie Holding, the company currently operates several farms in the Agadir and Moulay Bousselham regions of Morocco and employs over 1,000 people as of 2019 in both full-time and part-time roles.
AfriFruit possesses significant growth potential based on Morocco’s structural advantages for the production of berries, coupled with rapidly increasing demand for berries as a healthy food option across Europe.
For more information, please visit www.afrifruit.ma